What is Pixel?
Pixel is an AI-powered marketing agent that enables B2B marketers to plan, build, and launch multi-channel advertising campaigns through natural-language conversation. Describe your campaign goals in plain English, and Pixel handles the end-to-end execution — from market research and audience creation to ad creative generation, campaign assembly, and performance monitoring.
What You Can Do with Pixel
| Capability | Description |
|---|---|
| Conversational Campaign Building | Describe what you want; Pixel builds it step by step |
| Multi-Channel Orchestration | A single conversation can produce campaigns across LinkedIn, Meta, Google, Reddit, X, and Microsoft Ads simultaneously |
| AI-Powered Creatives | Generates brand-consistent ad images using your company's colors, fonts, logo, and messaging |
| Intelligent Automation | Pixel dynamically selects the right actions based on your intent, keeping campaigns optimized around the clock |
| Enterprise-Grade Platform | Built on 10+ years of battle-tested ad operations technology trusted by global enterprise teams |
| Guardrailed Execution | Credit validation, auto-pause safeguards, and human-in-the-loop campaign launching ensure no unintended spend |
How Pixel Understands You
Every message you send is interpreted as one of three types:
| Message Type | What It Means | Example |
|---|---|---|
| Question | You're asking for information or analysis | "What's the best channel for my budget?" |
| Action | You want Pixel to execute a task | "Create a lead gen campaign targeting CFOs" |
| Continuation | You're progressing a multi-step workflow | "Now let's add Instagram as a channel" |
The Six-Phase Workflow
When you ask Pixel to build a campaign, it follows a structured six-phase process. Each phase completes before the next begins, so you always know where you are.
Planning
Pixel researches your market and presents a strategic plan.
| Step | What Happens |
|---|---|
| Credit check | Validates you have sufficient credits to proceed |
| Market research | Searches for industry trends, competitor strategies, and channel best practices |
| Channel analysis | Compares channel performance using historical benchmarks |
| Brand discovery | Retrieves or generates your Brand Kit (colors, fonts, logo, messaging) |
| Targeting analysis | Analyzes historical targeting patterns for lead optimization |
Audience Building
Pixel creates audiences based on your ideal customer profile.
| Step | What Happens |
|---|---|
| Research criteria | Identifies optimal industries, job titles, seniority levels, and locations |
| Create audiences | Builds one or more audiences using firmographic, technographic, or native channel criteria |
| Validate sizing | Confirms audience sizes are viable for campaign delivery |
Offer Creation
Pixel builds Lead Gen forms or Landing Page offers per channel.
| Step | What Happens |
|---|---|
| Privacy URL validation | Finds and validates your company's privacy policy URL (required by ad channels) |
| Offer research | Analyzes historical offer performance patterns |
| Create offers | Builds Lead Gen forms or Landing Page offers per channel |
Creative & Ad Production
Pixel generates brand-consistent ad images and writes channel-specific copy.
| Step | What Happens |
|---|---|
| Ad copy research | Analyzes historical ad performance for optimal copy patterns |
| Creative generation | Generates branded ad images using AI + your Brand Kit |
| Image upload | Uploads generated images to the creative library |
| Ad creation | Creates ads with channel-specific headlines, descriptions, and CTAs |
Campaign Assembly
Pixel assembles all components into a campaign with budget allocation.
| Step | What Happens |
|---|---|
| Budget group creation | Creates a budget group with the specified allocation and spending strategy |
| Campaign creation | Assembles channels, audiences, offers, ads, and budget into a single campaign |
| Configuration display | Shows the complete campaign configuration for your review |
Launch
You review everything and decide when to go live.
| Step | What Happens |
|---|---|
| Campaign display | The full campaign card renders in the chat with all details |
| Your review | Edit dates, budget, channels, and review all components |
| You click Launch | You decide when to go live — Pixel never launches campaigns on its own |
Supported Advertising Channels
Pixel supports multi-channel campaign orchestration across all major advertising platforms.
| Channel | Ad Formats | Audience Types | Offer Types |
|---|---|---|---|
| Image ads, text ads | Firmographic, Technographic, LinkedIn Native | Lead Gen Forms, Landing Pages | |
| Image ads | Firmographic, Technographic, Facebook Native | Lead Gen Forms, Landing Pages | |
| Image ads | Firmographic, Technographic, Facebook Native | Lead Gen Forms, Landing Pages | |
| Google Ads | Text ads (headlines + descriptions) | Keyword-based targeting | Landing Pages |
| Image ads, text ads | Interest-based, community targeting | Landing Pages | |
| X (Twitter) | Image ads, text ads | Interest-based, follower lookalikes | Landing Pages |
| Microsoft Ads (Bing) | Text ads (headlines + descriptions) | Keyword-based targeting | Landing Pages |
Audience Targeting Capabilities
Pixel supports multiple audience types for precise B2B targeting across all supported channels.
Available Audience Types
| Type | What It Targets | Key Criteria | Best For |
|---|---|---|---|
| Firmographic | Company attributes + contact role | Industry, employee count, revenue, job titles, job functions, seniority, location | Default B2B targeting — most commonly used |
| Technographic | Technology stack usage | Specific technologies/software used by companies + optional firmographic filters | Targeting users of competitor or complementary products |
| LinkedIn Native | LinkedIn-specific criteria | Job titles, skills, company names, employee count, revenue, location | LinkedIn campaigns requiring platform-native targeting |
| Facebook Native | Facebook-specific criteria | Age (21-65), industries, countries, job titles, interests | Facebook/Instagram campaigns with demographic targeting |
What You Can Do with Audiences
- Create new audiences with detailed targeting criteria
- View existing audiences with full criteria details
- Add audiences to campaigns (including across multiple channels)
- Exclude audiences from campaigns to avoid overlap (negative targeting)
- Archive unused audiences to keep your library clean
- Unarchive previously archived audiences for reuse
Creative & Brand Management
Pixel can automatically analyze your company's website and extract a complete brand identity, then use it to generate on-brand ad creatives.
Your Brand Kit
Pixel automatically extracts your brand identity from your website:
| Component | What It Includes |
|---|---|
| Colors | Primary, secondary, and accent colors from your brand palette |
| Typography | Font families, weights, and styles |
| Logo | Company logo extracted from your website |
| Messaging Framework | Brand voice, value propositions, and key messaging themes |
| Industry Context | Industry classification for contextual creative generation |
AI Creative Generation
| Feature | Description |
|---|---|
| Brand-Consistent Images | Generated images use your company's colors, fonts, and visual style |
| Platform-Optimized | Creatives are sized for the target platform (LinkedIn, Facebook, Instagram) |
| Editable Canvas | Canvas-based creatives can be edited visually (text, colors, positioning) |
| Creative Editing | Existing images can be modified while preserving brand consistency |
| Library Integration | All creatives are stored in your library for reuse across campaigns |
Creative Workflow
1. Brand Kit
Retrieved or generated from your company website
2. Generate Creative
AI creates branded ad images using your Brand Kit
3. Upload to Library
Image is stored in your creative library
4. Create Ad
Ad is assembled with channel-specific copy and your creative
Campaign Management
Pixel provides complete campaign lifecycle management from creation to optimization.
What Pixel Can Create
| Element | Details |
|---|---|
| Multi-channel campaigns | Single campaign spanning LinkedIn, Meta, Google, Reddit, X, and/or Microsoft Ads |
| Budget groups | Fixed budget or monthly-reset spending allocation |
| Channel-specific ads | Different headlines, descriptions, and CTAs per channel |
| Audience assignments | Multiple audiences per channel |
| Offer assignments | Lead Gen forms (channel-specific) or Landing Pages (cross-channel) |
Campaign Lifecycle
| Action | Description |
|---|---|
| Create | Build a complete campaign from scratch through the 6-phase workflow |
| View | Display full campaign configuration with all components |
| Edit | Modify campaign elements (add/remove audiences, ads, offers, channels) |
| Pause | Temporarily stop a running campaign |
| Restart | Resume a paused campaign |
| Launch | User-initiated only — Pixel presents the campaign; you click Launch |
Campaign Types
| Type | Description | Offer Constraint |
|---|---|---|
| Lead Generation | Campaigns focused on capturing leads through forms | Must use Lead Gen offers only |
| Brand Awareness | Campaigns focused on impressions and reach | Can use Lead Gen or Landing Page offers |
Offer Management
Pixel supports two types of offers for campaign conversion.
| Type | Description | Channel Scope | Use Case |
|---|---|---|---|
| Lead Gen | In-platform lead capture forms with custom fields and thank-you messages | One per channel (LinkedIn, Facebook, Instagram) | Direct lead capture without leaving the ad platform |
| Landing Page | Redirect to an external URL (website, landing page) | One reusable across all channels | Driving traffic to website content or custom pages |
Keyword Management (Google Ads)
Pixel provides full keyword management for Google Ads campaigns.
| Capability | Description |
|---|---|
| Create keywords | Batch create positive keywords with search volume and bid data |
| Negative keyword lists | Create lists to prevent ads from showing on irrelevant searches (EXACT, PHRASE, or BROAD match) |
| Experiment keywords | Monitor and manage keywords running in active experiments |
| Pause/Restart keywords | Control individual keyword activity within experiments |
Analytics & Performance Reporting
Pixel provides multiple levels of performance analytics to help you understand and optimize your campaigns.
| Report | Scope | Key Metrics |
|---|---|---|
| Account-Level Stats | Full account across all channels | Impressions, clicks, spend, leads, MQLs, ROI, by timeframe (week/quarter/year) |
| Performance Metrics | Granular per ads, audiences, creatives, offers, keywords | Spend, leads, conversions, CPL, CTR, ROI |
| Budget Group Performance | Per budget group with experiment breakdown | Experiment-level metrics, budget utilization |
| Keyword Stats | Active experiment keywords | Keyword-level performance metrics |
Integrations & Channel Connections
Pixel can check your connection status and help you connect advertising channels, CRMs, and martech platforms directly from the chat.
Advertising Channels
| Channel | Connection Method |
|---|---|
| OAuth via LinkedIn Campaign Manager | |
| Meta (Facebook + Instagram) | OAuth via Meta Ads Manager |
| Google Ads | OAuth via Google Ads |
| OAuth via Reddit Ads | |
| X (Twitter) | OAuth via X Ads |
CRM Systems
| CRM | What It Connects |
|---|---|
| Salesforce | Leads, opportunities, campaign membership |
| HubSpot | Leads and contact management |
Additional Integrations
The platform also supports connections with:
- Marketing Automation: HubSpot, Marketo, Eloqua, Pardot
- Analytics: Google Analytics, Google Tag Manager
- Intent Data: Bombora (buyer intent), G2 (buying stages)
- Data Enrichment: Company and contact data providers
Credit System & Budget Controls
Every Pixel action consumes credits. Multiple layers of budget protection keep your spending under control.
How Credits Work
| Concept | Description |
|---|---|
| Credit Balance | Your account has a credit plan with a total allocation |
| Credit Consumption | Actions like brand kit generation, creative generation, audience creation, and campaign publishing each consume credits |
| Credit Check | Pixel validates you have sufficient credits before starting any workflow |
| Credit Reporting | Per-conversation credit consumption is tracked and reportable |
Budget Controls
| Control | Description |
|---|---|
| Contract Allocation | Hard spending limit per billing cycle |
| Overage Protection | Configurable overage percentage above your allocation |
| Ad-Hoc Credits | Prepaid top-up credits for additional capacity |
Auto-Pause Safeguard
Prompt Library
Ready-to-use prompts to get the most out of Pixel. Copy, customize, and go.
Campaign Creation
Audience Building
Creative & Ads
Analytics & Optimization
Management
Best Practices
Tips and strategies for getting the most out of Pixel.
Be specific about your ICP
The more detail you provide about your ideal customer (industry, company size, seniority, job titles, region), the better Pixel can build targeted audiences. Vague prompts produce vague targeting.
Set clear budget expectations
Always include your budget and duration when creating campaigns. This helps Pixel optimize channel allocation and set realistic expectations for lead volume.
Review performance weekly
Ask Pixel for performance summaries at least weekly. Early optimization — pausing underperforming ads and shifting budget to winners — compounds over the campaign lifecycle.
Test multiple creatives
Ask Pixel to generate 3–5 creative variations instead of just one. A/B testing different visual styles and messaging angles reveals what resonates with your audience.
Start with one channel, then expand
If you're new to Pixel, start with a single channel (LinkedIn is great for B2B). Once you see results, ask Pixel to add Facebook or Google Ads to the same campaign.
Use conversational follow-ups
Pixel remembers context within a conversation. Instead of starting over, say “Now add Instagram” or “Change the budget to $3K.” It's faster and keeps everything connected.
Let Pixel do the brand work
Before creating campaigns, let Pixel generate your Brand Kit. It automatically extracts your colors, fonts, and messaging from your website — ensuring every ad looks on-brand from day one.
Use negative keywords for Google Ads
When running Google Ads campaigns, ask Pixel to create negative keyword lists. This prevents your ads from showing on irrelevant searches and dramatically improves ROI.
Safety Controls & Guardrails
Pixel is built with multiple layers of protection to keep your account and budget safe.
| Safeguard | How It Protects You |
|---|---|
| Human-in-the-loop launching | Pixel never launches campaigns on its own — you always click the Launch button |
| Credit validation | Your credit balance is checked before starting any workflow |
| Auto-pause | Campaigns are automatically paused when ad spend exceeds your budget allocation |
| Privacy URL validation | Privacy policy URLs are validated before any offer is created (required by ad channels) |
| Duplicate prevention | Pixel tracks recent actions to prevent repeating identical operations |
| Loop detection | If Pixel detects it's repeating the same action, it stops and explains the issue |
| Execution limits | Built-in limits on the number of actions per response prevent runaway execution |
| Graceful stop | You can stop Pixel mid-execution; it completes the current step and returns status |
User Experience
Pixel provides a rich, interactive chat-based experience with real-time updates and visual components.
Getting Started
When you open Pixel, you'll see:
- A welcome message and carousel
- A large input area: “Tell me about the campaign you want to launch”
- Quick action templates: “Launch campaign”, “Create ad creative”, “Build audiences”
- Expandable categories for common workflows
Conversation Flow
1. You type a message
Describe your marketing goal in natural language
2. Planning begins
Pixel shows animated progress for each sub-step (Strategy, Audiences, Creatives...)
3. Progressive rendering
As each component completes, it appears as an interactive card in the chat
4. Campaign card
The final campaign appears with all channels, audiences, ads, offers, and budget
5. You review and launch
Edit, review, and click Launch when you're ready to go live
Interactive Components
Pixel renders rich, interactive cards for every campaign element:
| Component | What You See |
|---|---|
| Campaign Card | Full campaign summary with launch button, editable dates/budget, channel breakdown |
| Audience Card | Targeting criteria, audience size estimate, preview modal |
| Ad Preview | Image preview with headline, body copy, CTA, sharing capability |
| Brand Kit | Logo, color palette, typography, messaging framework |
| Brand Creative | AI-generated image with edit/export capabilities |
| Offer Details | Form fields, thank-you page, privacy policy, landing page URL |
| Integration Prompt | OAuth connection dialog when a channel needs connecting |
| Budget Group | Budget allocation details and campaign assignments |
| Keyword Group | Keyword lists with search volume and bid data |
| Optimization Log | Campaign optimizer decisions and performance changes |
| Experiment Status | Live experiment metrics and status changes |
| Campaign Lead | Lead notification with contact and company details |
| Google Ads | Text ad preview with headlines and descriptions |
Key Features
| Feature | Description |
|---|---|
| Real-time streaming | Messages appear progressively as Pixel works |
| File uploads | Upload images for creative assets directly in the chat |
| Channel connectors | Connect advertising channels via OAuth flows right from the chat |
| Creative editor | Visual editor for canvas-based creatives (text, colors, positioning) |
| Ad sharing | Copy shareable links for individual ads |
| Conversation history | Browse and continue past conversations |
| Quick actions | Template-based shortcuts for common workflows |
Glossary
Key terms and definitions used throughout Pixel.
| Term | Definition |
|---|---|
| Brand Kit | Your company's stored brand identity — colors, fonts, logo, and messaging — generated from your website |
| Budget Group | A spending allocation that controls how budget is distributed across your campaign's experiments |
| Creative | An advertising image or visual asset used in your ads |
| Experiment | An individual ad group within a campaign, used to test different combinations of audiences, ads, and offers |
| Firmographic | Company attributes used for B2B targeting — industry, company size, revenue |
| Lead Gen | An in-platform lead capture form (LinkedIn Lead Gen Forms, Facebook Lead Ads) where users submit info without leaving the ad |
| MQL | Marketing Qualified Lead — a lead that meets your qualification criteria and is ready for sales follow-up |
| Pixel AI Credits | The consumption units that meter your Pixel usage per account |
| Technographic | Technology stack attributes used for targeting companies by the software they use |
| Workflow Phase | One of the six sequential stages in Pixel's campaign creation process |